Remember the infectious beats of the ’90s Latin dance music? Verizon’s Totalmente campaign is here to reignite that nostalgia and laughter, all while showcasing the perks of Total by Verizon wireless plans. Directed by the multi-talented Fred Armisen, this campaign flips the hit merengue song “Suavemente” into a catchy tune called “Totalmente,” highlighting the benefits of having a Total by Verizon plan.
Bringing Back the Latin Vibes: With the Totalmente campaign, Verizon aims to tap into the nostalgia of ’90s Latin dance music while promoting its prepaid no-contract wireless carrier, Total by Verizon. The campaign brings a fresh take on the beloved merengue classic “Suavemente,” transforming it into a humorous and catchy anthem celebrating the Total by Verizon experience.
A Comedic Twist on a Classic: Directed by Fred Armisen, the commercial features a Latino couple on a dinner date, with the male lead serenading his partner with the Totalmente song to highlight the ease and convenience of Total by Verizon plans. The spot infuses humor and nostalgia, creating a memorable and entertaining viewing experience for audiences.
Celebrity Cameos and Social Engagement: The advertisement includes a surprise appearance by actor Arturo Castro as a waiter, adding an extra layer of humor to the narrative. To extend the campaign’s reach, Totalmente song will be available post-game on TikTok, accompanied by an Instagram filter for fans to recreate the video. Influencers will also join in, choreographing Totalmente dances to engage their followers.
An Integrated Campaign Approach: Ogilvy, the creative agency behind the campaign, has developed a 360-degree strategy to maximize its impact. Alongside the TV commercial, viewers can enjoy an extended music video version on totalbyverizon.com and YouTube. The campaign marks Verizon’s big game advertising debut, set to air during Univision’s Big Game telecast.
Embracing Cultural Authenticity: Fred Armisen, known for his comedic prowess, embraced the authenticity of the campaign, emphasizing the festive and earnest nature of the Totalmente song. The bilingual approach adds a personal touch, resonating with diverse audiences and celebrating cultural richness.
Conclusion: Verizon’s Totalmente campaign is a playful yet impactful initiative that blends nostalgia, humor, and the promotion of Total by Verizon wireless plans. With its catchy tunes, celebrity cameos, and engaging social components, the campaign aims to captivate audiences while driving awareness and affinity for the brand.
