Vienna, the epitome of cultural abundance, invites you to embark on a unique journey through its soul with “Microdose Vienna.” Known for its opulent architecture, artistic legacy, and culinary delights, Vienna can overwhelm even the most seasoned travelers. That’s why the Vienna Tourist Board has ingeniously crafted a solution to help you prepare for the full Vienna experience: microdose Vienna.
In collaboration with Vienna’s esteemed Saint Charles Apothecary, “Microdose Vienna” encapsulates six distinct Viennese experiences into six digestible micro-doses. Each micro-dose contains a trace of an ingredient sourced directly from iconic Viennese institutions, including Gustav Klimt’s masterpieces, the city’s finest vineyards, the prestigious Wiener Symphoniker, the historic Giant Ferris Wheel, the wisdom of Sigmund Freud, and the majestic Lipizzaner stallions of the Spanish Riding School.
Master of Pharmacy Alexander Ehrmann, the founder of Saint Charles Apothecary, explains the meticulous process behind crafting each micro-dose to ensure it encapsulates the essence of Vienna’s special experiences. From dust particles of Klimt’s paintings to tartaric acid crystals from Viennese vineyards, every element is carefully selected to offer a glimpse into Vienna’s cultural tapestry.
The limited edition of “Microdose Vienna,” comprising only 380 sets, has been distributed to selected media representatives and content creators in the USA and UK, along with an invitation to embark on a virtual journey to Vienna. Additionally, audiences in the USA and UK have the opportunity to win sets through the official landing page.
Norbert Kettner, CEO of the Vienna Tourist Board, expresses excitement about the campaign, describing it as a reflection of Vienna’s innovative spirit and cultural richness. Through “Microdose Vienna,” the Vienna Tourist Board aims to create a meaningful connection with global audiences, offering them a taste of Vienna’s essence and inspiring them to explore the city’s beauty and depth.
However, it’s important to approach “Microdose Vienna” with caution, preferably during introspective moments and at one’s own risk. While it may evoke a subtle longing for Vienna’s exceptional experiences, it’s not a substitute for the real trip to Vienna.
“Microdose Vienna” is the outcome of a collaborative effort between the Vienna Tourist Board and Jung von Matt DONAU, aimed at developing innovative communication solutions to promote the Vienna brand and set new standards in tourism marketing.
In conclusion, “Microdose Vienna” offers a unique and immersive way to experience the essence of Vienna’s cultural heritage. Through carefully curated micro-doses, this innovative campaign invites travelers to embark on a virtual journey through Vienna’s soul, igniting a sense of wonder and inspiring future travels to the captivating city.
