When it comes to showcasing employee testimonials, Virgin and Cubaka have redefined the game with their latest video, “Virgin’s Secret Sauce.” This innovative campaign shines a spotlight on Virgin’s unsung heroes, celebrating their dedication and passion in a refreshing and entertaining way.
Titled “Virgin’s Secret Sauce,” the video captures the essence of what makes Virgin’s workforce truly exceptional. Developed by Cubaka in collaboration with Virgin’s social media team, this campaign has received praise from none other than Sir Richard Branson himself, who described it as “delightful” and “brilliant.”
So, what sets “Virgin’s Secret Sauce” apart? Unlike typical employee testimonial videos, this campaign takes a unique approach. Employees expecting a standard interview about their experiences at Virgin are in for a surprise. Instead, they are treated to a personalized song highlighting their contributions and qualities as outstanding employees.
As the employees are serenaded with their own personalized songs, dancers surround them, turning the studio into a stage for their superstar moment. This unexpected twist adds an element of joy and celebration, showcasing what makes each employee truly exceptional.
Sir Richard Branson himself couldn’t resist sharing his delight with the campaign, expressing how it brings a smile to his face every time he watches it. The success of “Virgin’s Secret Sauce” lies in its ability to capture the essence of Virgin’s culture while entertaining and engaging viewers.
Behind the scenes, Cubaka and their production partner, Double Dice Films, worked tirelessly to bring the campaign to life. At the heart of it all is a catchy song, composed and performed in-house by creative Teia Fregona and co-produced with Stefan Abingdon.
Launched across Virgin’s social media channels, “Virgin’s Secret Sauce” quickly gained traction, with Sir Richard Branson amplifying its reach by sharing it on his personal LinkedIn page. The campaign’s success is a testament to its ability to resonate with audiences and showcase Virgin as an exceptional employer brand.
In conclusion, “Virgin’s Secret Sauce” is more than just a video campaign—it’s a celebration of Virgin’s dedicated workforce and the unique individuals who contribute to its success. With its innovative approach and infectious energy, this campaign exemplifies Virgin’s commitment to fostering a vibrant and inclusive workplace culture.
