Vitalin, one of the UK’s most established pet food brands, is making waves with a significant seven-figure investment in its brand, marked by the debut of its inaugural TV commercial.
The 30-second TV spot, accompanied by a robust online campaign titled ‘That’s a Vitalin Dog’, is set to grace screens across ITV, Channel 4, and Sky, in addition to various online display and social channels, starting this Thursday (March 28th).
Crafted by Studio Yes, the creative powerhouse renowned for its work with brands like Sacla, Belvoir Farm, Cuvva, and Costa, the ad brilliantly captures Vitalin’s rich history as a cherished British brand spanning 71 years. With the memorable catchphrase ‘That’s a Vitalin Dog’ serving as the cornerstone of its brand platform, Vitalin aims to resonate with modern pet owners while paying homage to its timeless legacy.
Filmed entirely in the UK, amidst the quintessential British winter landscape, the commercial showcases the nation’s enduring love for animals. It features a delightful array of playful dogs, eliciting admiration from onlookers who enthusiastically exclaim, ‘That’s a Vitalin Dog’.
Moreover, the ad underscores Vitalin’s commitment to sourcing locally sourced ingredients, setting it apart in the pet food industry. By embedding the brand in the picturesque British countryside, where it originated over seven decades ago, Vitalin not only reaffirms its roots but also its dedication to quality and authenticity.
Behind the camera, director Katie Bell, renowned for her expertise in filming commercials featuring children and animals, brings Studio Yes’s creative vision to life. In a unique twist, Sam Ojari, Managing Director at Studio Yes, lends his voice to the ad’s narration, adding a personal touch to the campaign.
The launch of the ‘That’s a Vitalin Dog’ campaign follows a comprehensive rebranding effort spearheaded by B&B studio, known for its work with premium brands like Belazu, Fever Tree, and Pip & Nut. This strategic redesign positions Vitalin as a contemporary brand while preserving its timeless charm and connection to the British countryside.
As a part of Cranswick Plc, one of the UK’s leading food manufacturers, Vitalin benefits from the backing of a company renowned for its commitment to quality and innovation. With brands like Ramona’s and Cypressa under its umbrella, Cranswick’s investment in the Vitalin brand signals a bold move into the pet food market.
In summary, the ‘That’s a Vitalin Dog’ campaign marks a significant milestone for Vitalin, signaling its evolution into a modern, customer-centric brand while staying true to its British heritage and dedication to quality ingredients. With Studio Yes at the helm, Vitalin is poised to captivate pet owners across the UK, reaffirming its status as a beloved household name in the pet food industry.
