In the heart of Brazil, as the year draws to a close, Novo Engenho Comunicação, a beacon in the realm of creative brilliance, unveils its enchanting end-of-year campaign titled ‘Voices.’ A campaign that transcends the ordinary, ‘Voices’ beckons us to rediscover the magic of Christmas through the innocent, unfiltered perspectives of children.
The agency, driven by the belief that the essence of Christmas lies in purity, creativity, and imagination, embarked on a unique journey to capture the very spirit that makes this season magical. The result is a heartwarming film, all recorded within the agency’s premises, infused with the authenticity and creativity that define Novo Engenho Comunicação.
‘Voices’ is not just a campaign; it’s a collective expression of the agency’s spirit. The creatives, the architects of imagination, adorned the agency with Christmas decorations, bringing a touch of festive warmth that resonates in every frame. These decorations, some crafted by the talented Vanessa Merjan, added a personal and handmade touch to the sets, creating an environment that mirrors the genuine joy of the season.
In a beautiful twist, the agency extended an invitation to the parents within its fold, inviting them to participate by recording the voices of their children. The result? A symphony of innocent testimonials that transport us to the realm of childhood memories, where Christmas is not just a season but a magical adventure waiting to unfold.
The film features Christmas dolls like the iconic ‘Nutcracker’ Soldier, an ice man, Christmas cookies, and sweet little angels, each delivering messages as if speaking directly to the audience. These charming characters, coupled with the genuine voices of children, create a tapestry of nostalgia and wonder—a journey back to the time when the holiday season was filled with wide-eyed awe and boundless imagination.
What makes ‘Voices’ even more special is the collaborative effort that went into its creation. All the toys and decorations featured in the film were brought from the homes of the agency’s creative minds, fostering a sense of togetherness and shared joy. It’s a testament to the agency’s commitment to not only deliver creative brilliance but also to embody the spirit of the festive season through collective participation.
Published in Brazil in December 2023, ‘Voices’ is a manifestation of Novo Engenho Comunicação’s self-promotion, seamlessly blending the realms of Movies and Public Interest. It stands as a testament to the agency’s ability to infuse creativity with purpose, delivering a message that goes beyond mere promotion—it’s an invitation to experience the season through the pure and unfiltered ‘Voices’ of children. As we immerse ourselves in this cinematic celebration, Novo Engenho Comunicação invites us to embrace the magic of Christmas and the timeless echoes of childhood joy.
