Volkswagen: Celebrating 75 Years with “An American Love Story”
Volkswagen of America commemorates its 75-year journey with the release of “An American Love Story,” a captivating film capturing the brand’s enduring legacy and commitment to innovation. Created in partnership with Johannes Leonardo, this nostalgic journey through history pays homage to Volkswagen’s iconic presence in American culture.
A Journey Through Time:
“An American Love Story” traces Volkswagen’s roots in America, from the arrival of the first Beetle in 1949 to the present day. Through a blend of historical footage and recreated moments, the film highlights Volkswagen’s role in shaping American culture and its commitment to innovation. From iconic movie appearances to cultural milestones, Volkswagen’s impact is woven into the fabric of American society.
Directed by Lance Acord:
Emmy Award-winning director Lance Acord brings his cinematic vision to “An American Love Story.” Acord, known for his work on Volkswagen’s acclaimed commercial “The Force,” infuses the film with emotion and nostalgia, capturing the essence of Volkswagen’s journey with authenticity and depth.
Soundtrack of Nostalgia:
Set to Neil Diamond’s classic hit “I Am… I Said,” the film evokes a sense of longing and belonging, mirroring the Beetle’s journey in a changing America. The song resonates with viewers, capturing the essence of Volkswagen’s enduring relationship with its customers and the American spirit.
A Special Debut:
Making history in Big Game advertising, “An American Love Story” premieres with a special screening at the 2024 Chicago Auto Show Media Preview. The extended cut of the film is a heartfelt tribute to Volkswagen’s legacy, celebrating its journey alongside the American people.
Embracing the Future:
As Volkswagen looks ahead to the next 75 years, “An American Love Story” serves as a reminder of the brand’s commitment to innovation and sustainability. From the Chattanooga factory to the all-electric ID.4 SUV, Volkswagen continues to lead the way in shaping the future of mobility.
Thanking America:
Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America, expresses gratitude to America for being a part of Volkswagen’s story. The film is a tribute to the enduring relationship between Volkswagen and its customers, inviting them to join the brand on its journey into the future.
Continuing the Legacy:
Jonathan Santana, ECD of creative agency Johannes Leonardo, reflects on Volkswagen’s iconic status in American culture. As Volkswagen passes the baton to a new generation, the brand remains committed to reigniting love for Volkswagen in America while preserving its wit and charm.
Explore the Journey:
Experience “An American Love Story” and discover Volkswagen’s 75-year legacy online. From historical vignettes to the extended cut of the film, Volkswagen invites viewers to celebrate its past, present, and future.
In conclusion, “An American Love Story” is more than a film—it’s a testament to Volkswagen’s enduring legacy and its commitment to shaping the future of mobility. Join Volkswagen on this nostalgic journey through history and celebrate 75 years of innovation, passion, and love for the open road.
