In response to the alarming rates of domestic violence in Brazil, Vult, a prominent beauty brand, launches its impactful campaign, “This is More than a Lipstick.” The initiative aims to support women who have been victims of domestic violence by providing them with dental treatment through the sale of a special lipstick. With 100% of the proceeds donated to the NGO Turma do Bem, which focuses on restoring the smiles and self-esteem of battered women, Vult strives to make a positive difference in the lives of survivors.
The campaign sheds light on the harsh realities faced by women in Brazil, where approximately three out of ten have experienced domestic violence. By partnering with the Maria da Penha Institute and featuring compelling stories of resilience, Vult seeks to raise awareness and spark conversations about this pressing issue. Through its powerful message and impactful actions, Vult encourages consumers to take a stand against domestic violence and support survivors on their journey to healing.
With the launch of the social product, Vult introduces a unique opportunity for consumers to make a meaningful impact while also receiving valuable information about domestic violence prevention. Through its collaboration with influencers and grassroots initiatives, Vult amplifies its message and reaches a broader audience, fostering a community committed to supporting survivors and combating violence against women.
Driven by its commitment to social responsibility and empowerment, Vult’s campaign extends beyond product sales to include educational initiatives such as discussion circles and free courses on domestic violence awareness. By equipping individuals with knowledge and resources, Vult empowers them to recognize and address instances of violence in their communities, fostering a culture of support and solidarity.
Led by the agency PROS, the campaign exemplifies the power of collaboration and collective action in driving meaningful change. Through innovative strategies and compelling storytelling, Vult and PROS advocate for social justice and women’s rights, inspiring hope and resilience in the face of adversity.
As Vult celebrates its 25th anniversary, the “This is More than a Lipstick” campaign reflects the brand’s unwavering commitment to making a positive impact on society. By harnessing the power of beauty and compassion, Vult invites consumers to join the movement and stand in solidarity with survivors of domestic violence, one lipstick at a time.
