As the echoes of New Year’s resolutions still resonate, Walmart+ has partnered with TV personality Andy Cohen to help you defy the odds and stick to your 2024 goals. Titled ‘Save Your Resolutions,’ this campaign is not just a motivational push but a practical solution to the common issue of abandoning New Year’s resolutions. With National Quitters Day approaching, Walmart+ is determined to keep the momentum going.
Fresh from co-hosting the iconic New Year’s Eve Live on CNN, Andy Cohen is committed to achieving his resolutions—getting healthier, improving sleep, and spending less time on his phone around his kids. In collaboration with Walmart+, he aims to inspire and support everyone in staying resolute with their goals, especially during the challenging month when many give up on their resolutions.
To add a significant money-saving incentive, Walmart+ introduces a special sign-up offer this month. Enroll in an annual Walmart+ membership by January 31, and you’ll receive $50 in Walmart Cash directly deposited into your digital wallet within the Walmart app. This Walmart Cash can be instantly redeemed for nearly all in-store or online purchases, helping you stay on track with your goals.
Traditionally, resolutions in the U.S. often revolve around healthier eating and increased exercise. Surprisingly, saving money has taken the lead in 2024, with 59% of respondents prioritizing financial goals. A Walmart+ membership not only supports your financial objectives but also unlocks various perks and benefits that contribute to an improved lifestyle. Key resolution-saving benefits include:
- Free Grocery Delivery and Shipping: Enjoy the convenience of free grocery delivery and shipping, bringing healthy eating options and wellness merchandise directly to your doorstep.
- Fuel Savings: Save money at the pump with 10 cents off a gallon at over 14,000 fuel stations nationwide, ensuring that your journey toward financial and wellness goals is cost-effective.
- Walmart+ Travel: Create lasting memories with your family by booking an unforgettable vacation through Walmart+ Travel.
By signing up for a paid annual membership before January 31, you can utilize the $50 in Walmart Cash to purchase items that support your resolutions, whether it’s a new exercise bike or other essentials.
Witness Andy Cohen’s resolution-saving content, along with engaging influencer content, throughout January on platforms such as Bravo Network, TikTok, YouTube, Meta, Pandora, and more. Walmart+ is not just about saving money; it’s about enabling you to lead a better life, aligning with your aspirations for the year ahead.
This professional campaign, ‘Save Your Resolutions,’ unfolds as a holistic approach to goal achievement, offering not just encouragement but tangible benefits to support your journey. Published in the United States in January 2024, this integrated campaign comprises three media assets, emphasizing Walmart’s commitment to the well-being and success of its customers.
