Wayfair Get it out of your head and into your home: Transforming Your Vision into Reality
Wayfair, one of the world’s largest online destinations for all things home, has launched the third iteration of its integrated strategic campaign, “Go Your Own Wayfair.” This new campaign, titled “Get it out of your head and into your home,” marks the first collaboration between Wayfair.co.uk and Jung von Matt LONDON.
A Creative and Engaging Campaign
The new spot tells the charming story of a woman who is so consumed with thoughts of furniture that she begins to see products in the most unexpected places—whether it’s on the tube or at the coffee shop. With the help of Wayfair, she is finally able to realize her dreams and find the perfect furniture for her home. This clever and engaging narrative highlights the excitement and satisfaction of discovering the ideal pieces to complete one’s living space.
Omni-Channel Launch
The “Get it out of your head and into your home” campaign will be launched across multiple channels including TV, OOH (out-of-home), social media, email, and display ads. To amplify its reach, the campaign will also feature various influencer collaborations, celebrating Wayfair’s extensive and diverse product range.
Championing Unique Styles and Personalities
David Twehues, Chief Marketing Officer Europe at Wayfair, comments: “Wayfair’s latest campaign is all about celebrating that moment of discovery when you find the perfect piece for your home. We’re thrilled to champion each customer’s unique style and personality, offering a wide selection of quality items to bring their vision to life.”
A Creative Vision Brought to Life
Charlie Hurst and Marcos Gemal, Executive Creative Directors of Jung von Matt LONDON, explain: “When you’re creating your perfect space at home, it’s hard to stop thinking about it, even when going about your daily life. This is something we have really enjoyed bringing to life with this creative.”
Their vision, combined with the directorial skills of Adam & Dave from Arts & Sciences, and the campaign photography by Kristy Noble through Pat Bates, ensures that the campaign resonates deeply with viewers and potential customers.
Continuing the “Go Your Own Wayfair” Platform
“Get it out of your head and into your home” continues the successful “Go Your Own Wayfair” platform, reinforcing Wayfair’s commitment to helping customers personalize their homes with products that reflect their unique tastes and styles. This campaign not only showcases Wayfair’s vast product selection but also underscores the brand’s dedication to making home furnishing an enjoyable and fulfilling experience.
Conclusion
The “Get it out of your head and into your home” campaign from Wayfair is a testament to the brand’s innovative approach to home furnishings. By partnering with Jung von Matt LONDON and leveraging creative storytelling, Wayfair continues to inspire customers to turn their furniture dreams into reality. Whether it’s through TV, social media, or influencer collaborations, this campaign effectively highlights Wayfair’s extensive product range and its commitment to celebrating individuality in home decor.
Published in May 2024 in the United Kingdom, this campaign is a perfect blend of creativity, humor, and practicality, making it a standout effort in the retail services industry.
