Wellsoon • Practice Plus Group Back to your Best: A New TV Campaign Promoting Self-Pay Surgery
Today, Practice Plus Group, one of the UK’s largest independent providers of NHS services, debuts its first TV campaign for its self-pay surgery brand, Wellsoon. The campaign, titled “Back to your Best,” aims to inspire individuals to regain their active lifestyles through accessible healthcare solutions.
A Feel-Good Campaign
The 30-second spot was crafted by BC2, Bountiful Cow’s brand consultancy, and Supernova, the in-house creative shop of the7stars Group. The ad features contemporary illustrations by Jake Williams and was directed by Agile Films with Executive Creative Director Barnaby Girling at the helm. The campaign’s goal is to convey a sense of renewal and vitality, encouraging viewers to imagine a life free from the pain and limitations of knee or hip problems.
Engaging Visuals and Uplifting Music
The ad begins with a poignant question: “What if your knee or hip stopped giving you jip?” It then transitions into a series of vibrant, sunny scenes where characters are seen enjoying various activities such as gardening, traveling, and engaging in sports. These visuals are designed to evoke feelings of joy and optimism, reinforcing the message that with Wellsoon’s services, one can get back to living life to the fullest.
The ad is set to the uplifting track “Let the Sunshine In,” originally recorded by the Fifth Dimension. This choice of music complements the cheerful visuals and adds to the overall positive tone of the campaign. The spot concludes with a voiceover and call to action, emphasizing the brand’s name with the phrase, “What if we’re called Wellsoon for good reason?”
Targeted Media Presence
Wellsoon’s TV debut also signifies Bountiful Cow’s expansion into a full-service agency role, in collaboration with Supernova. The campaign specifically targets individuals over 50, airing from Monday to Friday, starting May 1st and running through the end of July. The ad will be regionally targeted, appearing on ITV channels in areas near Practice Plus Group’s 10 hospitals and surgical centers across the country. Bountiful Cow handled the media planning and buying, ensuring the campaign reaches the intended audience effectively.
A Professional and Heartfelt Effort
This campaign, titled “Back to your Best,” was published in the United Kingdom in May 2024. It represents a significant effort by Practice Plus Group and Wellsoon, with creative contributions from agencies Bountiful Cow and Supernova. The campaign is part of the health industry and is delivered through the film medium, encompassing a singular, impactful media asset.
Conclusion
The “Wellsoon • Practice Plus Group Back to your Best” campaign is a heartfelt initiative designed to resonate with those looking to improve their quality of life through accessible medical procedures. By combining engaging visuals, an uplifting soundtrack, and a targeted media approach, the campaign effectively communicates the benefits of Wellsoon’s services, encouraging viewers to consider the possibilities of a pain-free, active lifestyle.
