In a world where personalization is key, Whataburger’s “Ponle tu Extra” campaign goes beyond just adding toppings to your burger. It’s about embracing cultural authenticity and celebrating the diverse influences that shape our lives.
For bi-cultural Hispanics, “extra” isn’t just about toppings—it’s a way of life. Growing up in a generation defined by diversity, they navigate a fluid cultural landscape that transcends boundaries. With access to more information and experiences than ever before, they bring authenticity to everything they do, from music and art to fashion and, yes, even their Whataburger orders.
Whataburger understands this unique perspective and celebrates it with “Ponle tu Extra.” Not only can you customize your meal to your heart’s content, but you can also embrace your individuality and creativity in the process. Whether it’s adding avocado, swapping out condiments, or toasting your bun just right, “Ponle tu Extra” means putting your personal stamp on your Whataburger experience.
But it’s not just about what you add to your burger—it’s about the passion and creativity you bring to everything you do. “Ponle tu Extra” speaks to Whataburger fans and team members who go above and beyond, giving their all in everything they do. It’s a mindset that says you care, you’re fearless, and you’re not afraid to be yourself.
To celebrate Hispanic Heritage Month, Whataburger took this concept one step further, creating an original song titled “Ponle tu Extra.” Combining regional and hip-hop influences, the song reflects the vibrant energy and diversity of the Hispanic community. It’s a celebration of culture, creativity, and individuality—the same values that Whataburger holds dear.
Published in the United States in September 2023, this campaign is more than just a marketing ploy—it’s a reflection of Whataburger’s commitment to diversity and inclusion. Created in collaboration with ad agency FPO Marketing, the campaign spans content, design, and digital media, reaching audiences across multiple platforms.
So next time you visit Whataburger, remember to “Ponle tu Extra.” Whether it’s through your burger order or your everyday actions, embrace your uniqueness and celebrate the things that make you who you are. After all, life is too short for bland burgers and boring experiences.
