Whittaker’s “Hello Chocolate Lovers” Campaign
To all those who sneak a piece in the pantry, and who know their 33% from their 72%. To those who just can’t leave a row unfinished, or who won’t head overseas without packing a few blocks first. And to those who love to share – but not too much. We say hello.
Whittaker’s, the renowned chocolate brand, has launched a delightful new campaign titled “Hello Chocolate Lovers.” This campaign is a heartfelt nod to all the unique and wonderful quirks that define true chocolate enthusiasts. Created by the ad agency Bastion Shine, this campaign was released in Australia and New Zealand in May 2024. It encompasses various media channels, including digital, film, and out-of-home (OOH) outdoor media, to connect with chocolate lovers everywhere.
Celebrating Chocolate Enthusiasts
Whittaker’s “Hello Chocolate Lovers” campaign celebrates the diverse ways people enjoy their chocolate. Whether you’re someone who sneaks a piece of chocolate in the pantry or someone who can distinguish between the subtle differences of cocoa percentages, this campaign is for you. It acknowledges the unique habits of chocolate lovers – from those who can’t leave a row unfinished to those who make sure to pack a few blocks when heading overseas.
Connecting with Chocolate Lovers
The campaign cleverly taps into the universal love for chocolate, creating a sense of community among chocolate enthusiasts. It speaks directly to those who take their chocolate seriously and find joy in every bite. The message is clear: Whittaker’s understands and celebrates your love for chocolate.
A Professional and Engaging Campaign
“Hello Chocolate Lovers” is a professionally crafted campaign that utilizes a mix of digital, film, and OOH media to reach its audience. The visuals and messaging are designed to evoke a sense of warmth and familiarity, making chocolate lovers feel seen and appreciated. The campaign’s release in Australia and New Zealand highlights Whittaker’s commitment to connecting with its audience on a personal level.
Media Assets and Creative Execution
The campaign includes six media assets, each thoughtfully designed to capture the essence of chocolate enjoyment. These assets showcase the various ways people indulge in Whittaker’s chocolate, from solitary moments of bliss to shared experiences with loved ones. The creative execution by Bastion Shine ensures that each piece of content resonates with the audience, reinforcing Whittaker’s brand as a beloved chocolate maker.
Conclusion
Whittaker’s “Hello Chocolate Lovers” campaign is a charming celebration of the unique ways people enjoy chocolate. By acknowledging and celebrating the quirks of chocolate lovers, Whittaker’s has created a campaign that feels personal and relatable. The combination of digital, film, and OOH media ensures that the message reaches a wide audience, connecting chocolate enthusiasts in Australia and New Zealand.
Key Takeaway
Whittaker’s “Hello Chocolate Lovers” campaign successfully connects with its audience by celebrating the unique habits and quirks of chocolate enthusiasts. The campaign’s warm and familiar tone, combined with its professional execution across various media channels, makes it a standout effort in the confectionery industry. By understanding and celebrating its audience, Whittaker’s reinforces its position as a beloved and trusted chocolate brand.
