In the quaint landscapes of Madeira, a chance encounter and a simple toast with William Hinton Rum became the catalyst for a life-altering transformation for two unknown travelers. This captivating story unfolds in a professional campaign titled ‘Where there is a will…’—an international endeavor to promote Madeira’s exceptional agricultural rum, brought to life by the visionary team at MANTA – Agência de Comunicação, with support from the Portuguese Tourism Board and Madeira Promotion Bureau.
A Toast That Transcends:
At the heart of this narrative is a random encounter—a moment where paths intertwine, and the magic of Madeira’s William Hinton Rum comes to life. It’s a testament to the transformative power of a simple gesture, a shared toast that transcends the ordinary and leads to an extraordinary journey.
International Campaign Spotlight:
This professional campaign, curated to showcase the allure of William Hinton Rum, takes center stage in Portugal. With support from the Portuguese Tourism Board and Madeira Promotion Bureau, it aims to cast a global spotlight on the richness and excellence of Madeira’s agricultural rum. The campaign becomes a conduit for sharing the essence of Madeira’s cultural and culinary treasures with the world.
Client: Engenho Novo da Madeira:
Behind the scenes, the driving force of this remarkable campaign is the expertise of Engenho Novo da Madeira—the custodian of William Hinton Rum. As the torchbearer of Madeira’s distilling heritage, Engenho Novo da Madeira crafts a narrative that goes beyond the beverage itself, delving into the history, craftsmanship, and passion that define William Hinton Rum.
Digital and Film Fusion:
The campaign seamlessly blends the realms of Digital and Film media, creating a multi-dimensional storytelling experience. Through carefully crafted visuals and narratives, viewers are invited to immerse themselves in the world of William Hinton Rum—a world where every sip tells a story, and every bottle holds the spirit of Madeira.
Published in Portugal in December 2023:
Timing is key, and the campaign strategically unfolds in Portugal in December 2023. As the year comes to a close and festive spirits are high, the tale of ‘Where there is a will…’ aligns with the celebratory atmosphere, offering a story that resonates with the warmth and conviviality of the holiday season.
The Alchemy of Alcoholic Drinks:
While the campaign is rooted in the Alcoholic Drinks industry, it goes beyond being a mere promotional effort. It becomes a celebration of craftsmanship, tradition, and the alchemy that transforms sugarcane into the exquisite elixir that is William Hinton Rum. Each bottle becomes a vessel carrying the legacy of Madeira’s distilling mastery.
A Journey That Inspires:
As the campaign unfolds, it becomes more than a promotional endeavor; it becomes an invitation. An invitation to embark on a journey where a shared toast becomes a catalyst for connections, where a sip of rum becomes a sip of the rich tapestry of Madeira’s history and culture. ‘Where there is a will…’ is not just a tagline; it’s an affirmation that where there’s a will to explore, to connect, and to savor life’s moments, there’s William Hinton Rum—a testament to the extraordinary that can emerge from the simplest of encounters.
