Initiative Details:
- Collaboration between Publicis Brazil and the Women in Construction Institute.
- Replacing “Men at Work” signs with “People at Work” for inclusivity.
- Goal: Promoting equality and inclusivity in the construction sector.
Impact of the Women in Construction Institute:
- Empowering women with courses, training, and qualification workshops since 2006.
- Directly empowered over 6,000 women and indirectly impacted 60,000.
Additional Initiative Components:
- Offering downloadable layouts for the new signs.
- Online petition to establish new signage as a legal standard.
- Sign the petition at https://bit.ly/peopleatwork and visit www.peopleatwork.com.br.
