In a bold and unprecedented move, agency EP+Co is spearheading a revolutionary campaign aimed at rewriting history and catalyzing legislative change in the United States. Partnering with Worth Rises, a non-profit advocacy organization committed to dismantling the prison industry, EP+Co is leveraging the power of AI to bring President Lincoln back to life and deliver a speech that could alter the course of American history.
Entitled “The Most Famous Speech Never Given,” this campaign seeks to address a glaring injustice embedded within the 13th Amendment to the U.S. Constitution. While lauded for abolishing slavery, the amendment contains a loophole—known as the exception clause—that permits the continued enslavement of individuals as punishment for crime. EP+Co’s innovative approach harnesses AI technology to imagine a pivotal moment in history: President Lincoln expressing remorse for the inclusion of this loophole and calling for its immediate abolition.
The 13th Amendment’s exception clause has long been exploited to perpetuate modern-day slavery, disproportionately impacting Black and Brown communities. By criminalizing and incarcerating individuals, the system allows for their exploitation as cheap or unpaid labor—a practice that persists to this day. Through “The Most Famous Speech Never Given,” EP+Co and Worth Rises aim to shed light on this injustice and galvanize public support for the passage of the Abolition Amendment, which would eliminate the exception clause once and for all.
Drawing on President Lincoln’s own words and writings, EP+Co’s AI technology has crafted a speech that captures the essence of his moral conviction and political acumen. Working closely with leading Lincoln scholar Harold Holzer, the agency ensures historical accuracy in both content and presentation, from Lincoln’s appearance to the typography inspired by his handwriting.
Since 2020, EP+Co has been a steadfast ally of Worth Rises, dedicating its resources to advancing the organization’s #EndTheException campaign. With the 2024 elections looming, the timing is ripe to mobilize public awareness and legislative action. Viewers of “The Most Famous Speech Never Given” are encouraged to amplify the message by sharing it with their networks and urging elected officials to support the Abolition Amendment.
As this groundbreaking campaign unfolds, EP+Co and Worth Rises are poised to ignite a national conversation on racial justice and systemic reform. By harnessing the power of technology and storytelling, they seek to honor the legacy of President Lincoln and fulfill the promise of freedom and equality for all Americans. Join us in rewriting history and shaping a more just and equitable future for generations to come.
