“Everything Rides on This” – Wrangler’s Spectacular Campaign Unveiled for WNFR
In a momentous celebration of the 65th Wrangler National Finals Rodeo (WNFR) in Las Vegas, Wrangler, the iconic Western brand, has teamed up with Two by Four, an innovative creative advertising agency, to launch a captivating campaign titled “Everything Rides on This.” This campaign not only marks a significant milestone in the 25-year partnership between Two by Four and Wrangler but also promises to redefine the rodeo experience. Scheduled to run through December 17, 2023, the campaign employs cutting-edge 3D technology to dominate the Las Vegas strip and capture the hearts of rodeo enthusiasts and tourists alike.
The Essence of Western Heritage in 3D Splendor
Wrangler, renowned for outfitting top rodeo athletes and sponsoring major events, aims to make a remarkable impact at this year’s WNFR. Leveraging the power of 3D technology, “Everything Rides on This” brings high-impact visuals to life, creating a spectacular Las Vegas strip takeover. The campaign’s strategic approach is designed to reinforce Wrangler’s position as the original and leading Western brand, emphasizing its role as the dominant force during WNFR.
Rodeo Icons and Bold Visuals
Featuring some of Wrangler’s top rodeo endorsees, including the formidable Stetson Wright and 4X World Champion Hailey Kinsel, the campaign embodies the grit and determination of the Western lifestyle. Bold headlines and striking visuals aim to leave a lasting impression throughout Las Vegas, with a diverse media buy spanning broadcast, digital, print, and out-of-home advertising.
Wrangler’s Commitment and Creativity
Allen Montgomery, Vice President and General Manager, Wrangler Western, expressed excitement about the groundbreaking campaign, emphasizing Wrangler’s dedication to celebrating the WNFR spirit. Adam Von Ohlen, Chief Creative Officer at Two by Four, shared his enthusiasm, highlighting the campaign’s representation of focus, grit, and determination synonymous with the WNFR.
Anticipation for the 65th WNFR
As anticipation builds for the 65th Wrangler National Finals Rodeo, the collaboration between Wrangler and Two by Four promises an unforgettable experience. “Everything Rides on This” is not just a campaign; it’s an immersive journey into the rodeo spirit and the enduring legacy of Western heritage. Stay tuned for an extraordinary celebration that captures the essence of Wrangler’s commitment to excellence and the thrilling world of rodeo.
