Wyoming Whiskey unveils its most expansive campaign to date, inviting whiskey enthusiasts to embark on a sensory journey through the heart of Wyoming. Titled “Made of Wyoming,” the campaign captures the soul-stirring vistas of this picturesque state, firmly establishing Wyoming Whiskey as America’s premier craft bourbon. The campaign not only showcases the brand’s commitment to craftsmanship but also highlights the rugged beauty and adventurous spirit ingrained in both the distillery and its home state.
Developed by Wyoming Whiskey’s trusted agency partner, 77 Ventures Creative, in collaboration with production company Boomshot, “Made of Wyoming” is a testament to the brand’s authenticity. The campaign draws on seven years of footage, meticulously shot across the diverse landscapes of Wyoming, including the Bighorn Basin, the Teton Range, the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby.
Michael Haje, President and Creative Director of 77 Ventures Creative and founder of Boomshot, expresses enthusiasm for the campaign, stating, “It’s another great creative opportunity from Wyoming Whiskey. The chance to tell its authentic brand story, show the whiskey world where we’re from, and demonstrate the impact of our very different environment on our bourbon.”
“Made of Wyoming” not only serves as a visual feast for whiskey aficionados but also communicates the profound connection between Wyoming Whiskey and its roots. Jack Bauer, Senior Brand Manager for Wyoming Whiskey, emphasizes the campaign’s significance, stating, “It’s exciting to launch our first-ever brand campaign and communicate why Wyoming Whiskey stands alone. The whiskey is a reflection of the state. Its people, landscape, and weather create one of the most unique whiskeys in the world, and we are delighted to share its story through the ‘Made of Wyoming’ campaign.”
This professional campaign, debuted in the United States in December 2023, seamlessly integrates digital and film media to narrate the compelling story of Wyoming Whiskey. As consumers embark on this sensory exploration, they are invited to savor not just a drink but a narrative—a tale “Made of Wyoming,” encapsulating the essence of craftsmanship, tradition, and adventure in every sip.
