In a world where consumers increasingly seek the best value, the pursuit of the ideal lifestyle has become a paramount consumer demand. Wouldn’t it be awesome if someone or something could fulfill their lives and needs? CJ WORX and OR Group introduces the campaign, ‘Fulfill Your Life With Ease.’ This initiative aims to raise awareness and explain the unique benefits of the xplORe app in today’s value-seeking consumer market.
The challenge in positioning the xplORe app stems from a general misunderstanding among consumers about how deals differ from traditional discounts. Hence, the campaign’s objective is to make consumers understand how deals work and how it differs from special discounts.
The campaign demonstrates that deals provide special privileges and full value without the full price. Utilizing the artistic concept of symbolic objects in incomplete shapes, the campaign visually illustrates that consumers need not pay in full to receive full value. This concept is underscored by the campaign’s compelling question as a film script said, “Why do you have to pay the full price in order to get the full value? Wouldn’t it be better if someone could conveniently help fulfill your life?”
Film visuals further depict these incomplete shapes becoming whole as deals are applied through the xplORe app, symbolizing that users gain full value while spending less.
Additionally, the campaign creatively uses various objects to represent diverse lifestyles, reinforcing that using xplORe can enhance your experiences and fulfill your life.
This professional campaign titled ‘Fulfill Your Life With Ease.’ was published in Thailand in April, 2024. It was created for the brand: xplORe, by ad agency: CJ WORX. This Digital and Film media campaign is related to the Other industry and contains 1 media asset.
