When it comes to feeling safe at home, we often resort to unconventional methods. From homemade traps to leaving lights on all night, people try it all. But what if there was a simpler, smarter solution? That’s the idea behind Yale’s latest campaign, ‘Security made Simple,’ created in partnership with creative agency Valtech Radon.
In this innovative campaign, Yale sheds light on the common yet irrational safety measures people take and presents a compelling alternative: Yale Smart Security Devices. The campaign features Yale’s range of smart security products, including smart alarms, indoor and outdoor cameras, video doorbells, and the Linus® Smart Lock L2.
“We all have our quirks when it comes to feeling secure at home. But sometimes, these unconventional methods can be more trouble than they’re worth. With ‘Security made Simple,’ we’re showing people that there’s a better way,” says Angelique Charbonnier, Marketing Manager EMEIA at Yale.
The campaign’s main film, based on insights from a global online survey, humorously portrays people engaging in various irrational security measures, such as setting up homemade traps or considering getting a guard dog. By juxtaposing these scenarios with Yale’s smart security solutions, the campaign effectively communicates the message that security doesn’t have to be complicated.
“Security doesn’t have to be a headache. With Yale Smart Security Devices, you can enjoy peace of mind without the hassle,” adds Charbonnier.
The campaign, activated on META platforms, YouTube, Google, and through SEM in EMEIA, aims to resonate with consumers by tapping into their relatable behaviors around home security. By leveraging humor and real-life scenarios, Yale and Valtech Radon have crafted a memorable and engaging campaign that highlights the simplicity and effectiveness of Yale Smart Security Devices.
“Creating a commercial for a security company doesn’t have to be all doom and gloom. By embracing the quirks and idiosyncrasies of real people, we’ve made the message of smart security more relatable and accessible,” says Marcus Pettersson, Lead Creative and Copywriter at Valtech Radon.
With ‘Security made Simple,’ Yale is not just selling products; they’re selling peace of mind. And in a world where safety is paramount, simplicity is key. So why rely on homemade traps when you can trust Yale Smart Security Devices to keep your home safe and secure? It’s time to make security simple with Yale.
