Yas Island Abu Dhabi, the region’s premier leisure and entertainment destination, has named Hollywood superstar Ryan Reynolds as its newest Chief Island Officer (CIO). Following in the footsteps of former CIOs Kevin Hart and Jason Momoa, Reynolds brings his trademark charm and wit to the role, promising an era of unforgettable adventure and excitement.
In a hilarious new trailer, Reynolds makes a grand entrance by parachuting straight into the heart of the action at Yas Marina Circuit. However, in a humorous twist, he misses his intended landing spot at the illustrious W Abu Dhabi – Yas Island. Reynolds, ever confident, strides forward to unveil his new role as CIO. With pride, he recounts his diverse career: actor, producer, owner of a Welsh football club, and now, the Chief Island Officer of Yas Island Abu Dhabi. Yet, his dramatic speech is humorously interrupted by the roaring cacophony of speeding cars.
The video sets the stage for an electrifying journey as Reynolds dives headfirst into Yas Island’s thrilling attractions. It’s Ryan’s island, and everyone else is just along for the ride.
Liam Findlay, CEO of Miral Destinations, enthusiastically remarked, “With the appointment of Ryan Reynolds as our latest Chief Island Officer of Yas Island Abu Dhabi, we continue the tradition of excellence established by Kevin Hart and Jason Momoa. Reynolds brings his own unique blend of charisma, energy, and enthusiasm to the role, promising to elevate the Yas Island experience to even greater heights. We’re thrilled to embark on this exhilarating journey with him, inviting fans worldwide to be part of the legacy.”
Reynolds is set to explore Yas Island with unmatched energy and style, inviting fans to #RollLikeRyan. From the high-speed thrills of rollercoasters at Ferrari World Yas Island, Abu Dhabi, to the immersive experiences at Warner Bros. World™ Yas Island, Abu Dhabi, he promises to make every moment unforgettable.
This professional campaign, titled ‘Ryan Reynolds appointed CIO of YAS Island,’ was published in the United Arab Emirates in May 2024. Created for Yas Island Theme Parks by the agencies Initiative, Momentum, and Weber Shandwick, this integrated media campaign is related to the Travel and Tourism industry and contains two media assets.
Yas Island Abu Dhabi continues to be a beacon of excitement and innovation, and with Ryan Reynolds as its Chief Island Officer, the adventure is just beginning. Fans worldwide are invited to join in the fun and experience the island like never before.
