In a groundbreaking move to cement its position as a global consumer brand in vision care and eye health, ZEISS has unveiled the revolutionary communication idea, “NOBODY SEES LIKE YOU.” The brainchild of lead agency Jung von Matt SPREE, this marks a significant milestone for ZEISS, traditionally recognized for its prowess in the B2B market. Now, the company is set to introduce its expertise to consumers worldwide.
At the core of the communication idea is the profound insight that individuality defines how we see the world. Even when gazing at the same object, our perception is shaped uniquely by emotions, experiences, and personality. The concept is a testament to ZEISS’s understanding of vision like no other, offering tailored solutions for diverse needs. Ana Neves, Head of OPT Strategic Marketing at ZEISS Medical Technology, emphasizes the significance of this initiative, stating, “Thanks to the strength of our expanding collaboration between ZEISS Vision Care and ZEISS Medical Technology, we are charting a new path ahead for people of all ages around the world to better understand our comprehensive vision care solutions for all stages of life.”
The portfolio of ZEISS, a global leader in precision optics and ophthalmic solutions, encompasses a wide range, from cutting-edge spectacle lenses to advanced laser technology. The campaign “NOBODY SEES LIKE YOU” is designed to bring the ZEISS brand to life across all entry points of the consumer journey, leveraging a data-based integrated approach.
Jung von Matt SPREE ensures a strong digital presence, utilizing channels such as social media, (D)OOH (Digital Out of Home), and point of sale (POS). In addition, TV commercials and print ads will be strategically activated, adapting to the unique market requirements. The campaign has already been launched in the US market since June 2023, followed by Brazil, India, South Korea, and Australia in August 2023. As of 2024, the initiative is set to expand gradually into additional countries across Europe, Asia, South and North America, and MENA.
The professionalism and innovation inherent in the campaign are epitomized by its global full-funnel toolbox, meticulously tailored to meet market-specific needs. The consumer-centric approach of “NOBODY SEES LIKE YOU” is reshaping the narrative around ZEISS, making the brand synonymous with personalized eye care solutions.
Published in Switzerland in December 2023, this professional campaign is not just about optics; it’s a testament to ZEISS’s commitment to empowering individuals to perceive and experience the world uniquely. As the campaign unfolds, consumers are invited to explore the extraordinary depth of vision care solutions offered by ZEISS, setting the stage for a transformative journey in eye health.
