#StopRepeatingStories: Zentralrat der Juden’s Fight Against Antisemitism
As tensions escalate in the Middle East, Germany witnesses a surge in antisemitic crimes, reaching alarming levels. The Zentralrat der Juden, in collaboration with Serviceplan, takes a bold stand against this growing issue through the #StopRepeatingStories initiative. Uncover the campaign’s innovative use of AI, real stories, and a compelling call for societal action.
Antisemitic Surge in Germany: Alarming Statistics Unveiled
The Federal Press Conference, on the eve of Holocaust Memorial Day, reveals staggering figures: 2,249 antisemitic crimes in Germany since October 7th, 2023, almost matching the entire count for 2022. This alarming spike demands attention and action. Felix Klein, the Federal Government Commissioner for Combating Antisemitism, underscores the urgency of addressing this pervasive issue.
#StopRepeatingStories: A Comprehensive Campaign Emerges
To combat the rise in antisemitic incidents, the Zentralrat der Juden introduces the #StopRepeatingStories campaign. Launched at the Federal Press Conference, the campaign aims to dispel the misconception that antisemitism is a problem of the past. Through powerful visuals, it delivers a clear message: Antisemitism is happening here and now.
Josef Schuster, President of the Zentralrat der Juden in Germany, emphasizes the prevalence of antisemitism in all facets of society. The campaign strives to validate the experiences of Jews facing antisemitism, urging society to empathize with their contemporary struggles, especially during times of Holocaust remembrance.
Real Stories Retold: AI as a Narrative Tool
At the campaign’s core are real stories of Jewish individuals facing antisemitic incidents in their daily lives. These stories, retold by actors to protect identities, become a poignant testament to the ongoing issue. The campaign’s launch film ingeniously employs AI to age the appearance of the protagonist, creating an initial impression of a Holocaust contemporary witness. As the story unfolds, it becomes evident that the testimony is from the present.
Media Impact and Social Consciousness
The campaign receives widespread coverage through high-profile media placements, including a prominent 10 x 7.5 meter projection at Berlin’s Hermannplatz. The continuous loop video, accessible via a QR code, directs viewers to the stop-repeating-stories.org landing page. This hub not only anchors the campaign but also provides resources on supporting Jewish citizens during discriminatory situations, fostering greater societal tolerance.
Collaborative Endeavors for Change
Serviceplan Berlin spearheads the strategy and creative concept, with collaboration from Serviceplan Make, Mediaplus, Plan.Net TechNest, and other partners. Realizing the campaign’s impact, the Zentralrat der Juden collaborates with entities like the Amadeu Antonio Foundation, RIAS, ToleranzRäume project, and the initiative ‘Gesicht zeigen!’
A Call to Action: Combatting Antisemitism Now
As the #StopRepeatingStories campaign unfolds in Germany, it stands as a powerful call to action. Professionally advised and collaboratively executed, the campaign rallies society against antisemitism, urging individuals to stand up against discrimination and contribute to a more tolerant future.
Published in February 2024: Unveiling the Reality, Inspiring Change
Delve into the reality of antisemitism, challenge misconceptions, and be inspired to make a change. The #StopRepeatingStories campaign, published in Germany, invites you to join the fight against antisemitism, fostering empathy and understanding in our collective journey toward tolerance.
