In a captivating collaboration, Final Frontier and FRAME have woven a celestial experience for ZHIBEN’s new film, unveiling the enchanting “Night Cream & Mask.” The film is a visual ode to skincare, focusing on the repair and balance of oily skin during the night, transcending beauty into a realm of divine light.
Executive producer Eric Zheng from Final Frontier shares insights into the creative process, stating, “The client sought a fresh visual language while preserving the signature ZHIBEN elegance. The concept of ‘sacred’ caught their imagination, drawing inspiration from spiritual iconography, specifically the awe-inspiring quality of divine light.”
Andreas Ibsen, the creative director at FRAME, further elaborates on the vision behind the film, saying, “Our aim was to craft a narrative centered around holiness, free from explicit religious connotations. We wanted to convey a sense of elevation, a blissful carelessness that transcends the ordinary. It was about inviting the audience into a realm of serene and sublime existence.”
The theme of ‘holiness’ was delicately balanced to remain universally relevant and respectful, devoid of any specific spiritual orientation. Numerous enriching discussions were held to ensure that the depiction of sacredness resonated with diverse perspectives, resulting in a film that encapsulates a sense of awe without excluding anyone.
The film unfolds as a harmonious blend of succinctness and contemplation, inspired by the interplay of night and day. Lighting design plays a pivotal role, culminating in a ‘rise and shine’ motif. This not only enriches the film aesthetically but also establishes a visual synergy with the ‘holy’ theme. The end result is a cinematic masterpiece that aligns seamlessly with the original vision, offering a visually and emotionally compelling experience.
This collaboration between Final Frontier and ZHIBEN dates back to 2020, marking a journey of refining the brand’s visual language through multiple product films. “Night Cream & Mask” is the third film for ZHIBEN directed by FRAME, showcasing the evolution of sophistication in visual storytelling.
In conclusion, the professional campaign titled ‘Night Cream & Mask’ stands as a testament to the synergy between artistic vision and skincare elegance. Final Frontier and FRAME, in partnership with ZHIBEN, have not only elevated beauty into a celestial experience but have also succeeded in crafting a narrative that resonates universally, inviting audiences into a world where skincare becomes a divine ritual.