In Zurich, where summer festivities often involve revealing outfits, addressing sexual assault requires innovative approaches. That’s why the city of Zurich, alongside the police and the Bar and Club Commission Zurich (BCK), initiated the “Give your Skin a Voice” campaign. The concept? Using temporary tattoos as a medium to advocate for self-determination, tolerance, and awareness against sexual harassment.
Picture this: major Zurich festivals and over 20 nightclubs adorned with these temporary tattoos, each carrying a bold message against sexual assault. Over 10,000 individuals proudly sported these tattoos, making a powerful statement against harassment.
The impact? Remarkable. The campaign sparked conversations across Switzerland, thrusting the topic of sexual harassment into the spotlight once again. It’s a testament to the effectiveness of initiatives like these in fostering awareness and promoting respect for boundaries.
The success of “Give your Skin a Voice” demonstrates that addressing sexual harassment is not just a necessity but a collective responsibility. As society progresses, so too must our efforts to create safer, more inclusive environments for all.
In March 2024, this impactful campaign, spearheaded by Zürich schaut hin and executed by Inhalt und Form, showcased the potential of innovative strategies in tackling societal challenges. This Ambient, Design, and Experiential campaign signifies a step forward in promoting education and public interest, signaling a shift towards a more conscious and empathetic society.
