When it comes to ice cream, Cadbury knows how to make mouths water. But with their latest campaign, they’re flipping the script. Instead of showcasing tempting product shots in a glossy, stylized world, they’re taking a different route. Picture this: You’re craving an ice cream, you open the freezer, reach for the Cadbury box… only to find it empty. Sound familiar?
That’s the premise behind the new integrated campaign titled ‘Guaranteed Not to Last’ launched by Froneri for Cadbury Ice Cream. Created in collaboration with VCCP London, Cadbury’s global agency of record, this campaign is shaking up the ice cream advertising game.
Why the departure from the norm? Well, Cadbury and Froneri are banking on the fact that everyone can relate to that sinking feeling of discovering an empty ice cream box. It’s a universal experience, one that brings a touch of humor and authenticity to their marketing approach.
So, instead of bombarding consumers with the usual mouth-watering visuals, they’re tapping into the everyday moments that resonate with families. It’s a bold move, but one that’s paying off.
The campaign, launched in both Ireland and the United Kingdom, spans across various media channels, from film to integrated marketing and outdoor advertising. With the creative genius of Girl&Bear, VCCP, and VCCP London behind it, ‘Guaranteed Not to Last’ is making waves in the confectionery and food industries.
Cadbury, Froneri, and Mondeléz are teaming up to deliver a message that’s simple yet effective: Cadbury Ice Cream is so irresistible that it won’t last long in your freezer. It’s a playful twist on traditional advertising, and consumers are loving it.
With two engaging media assets, this campaign is capturing the attention of audiences far and wide. Whether you’re in Ireland or the UK, get ready to see Cadbury Ice Cream in a whole new light.
So, next time you reach for that Cadbury Ice Cream box, remember: it’s ‘Guaranteed Not to Last.’ Enjoy it while it’s there, because it’s bound to disappear before you know it.