In a groundbreaking move, Durex launches “Histoire de se faire Plaisir,” an innovative campaign challenging norms and offering an interactive, customizable erotic audio experience focused on promoting lubricant awareness and usage.
Let’s dive into the details of this unique initiative. Imagine having access to a hands-free erotic audio book that not only stimulates your senses but also educates you about the benefits and proper use of lubricant. That’s precisely what “Histoire de se faire Plaisir” aims to deliver.
Partnering with the sex-positive influencer MerciBeauCul, Durex has crafted over thirty tantalizing stories, narrated and written by MerciBeauCul herself. What sets this campaign apart is its interactivity. Users have the freedom to customize their experience using voice activation, adjusting settings such as safe words, gender preferences, intensity levels, number and gender of partners, and even the incorporation of sex toys.
With 24 sexual preferences to choose from, including various tastes, orientations, and knowledge levels, “Histoire de se faire Plaisir” offers a staggering 108 possible scenarios, providing a whopping 14 hours of total playtime. This level of customization ensures that users can tailor their experience to match their individual desires and comfort levels.
Accessing this immersive experience is as simple as scanning a QR code found on Durex sample packets. This allows users to not only enjoy the stories but also explore different ways of incorporating lubricant into their intimate moments. By promoting the use of lubricant in a positive and empowering manner, Durex aims to support individuals in embracing their right to pleasure themselves.
This groundbreaking campaign challenges traditional advertising norms, addressing a product category that is often misunderstood or stigmatized. By combining erotic storytelling with educational content, Durex is breaking down barriers and fostering open conversations around sexual wellness and pleasure.
The success of “Histoire de se faire Plaisir” demonstrates Durex’s commitment to innovation and empowerment in the realm of sexual health. Created in collaboration with Dentsu Creative France, this campaign represents a bold step forward in destigmatizing lubricant usage and promoting sexual well-being.
So, if you’re ready to embark on an unforgettable journey of pleasure and empowerment, look no further than Durex’s “Histoire de se faire Plaisir.” It’s more than just an audio experience—it’s a celebration of pleasure, intimacy, and self-discovery.
