Telstra’s festive spirit comes alive in the heartwarming “Hello Christmas” campaign, a masterpiece crafted by The Monkeys. This enchanting narrative unfolds against the breathtaking backdrop of Australia’s scenic landscapes, introducing us to the endearing characters of Dasher, a lost reindeer, and young Cassie. In the midst of suburban surroundings, Dasher finds herself in a predicament, setting the stage for a tale that transcends the typical holiday narrative.
Cassie, our young heroine, stumbles upon Dasher’s plight and becomes the guiding light to reunite the reindeer with Santa. What makes this narrative uniquely Australian is not just its scenic setting but the incorporation of a Telstra payphone as a crucial element in the story. In a world saturated with seasonal retail noise, Telstra’s “Hello Christmas” endeavors to be more than a campaign; it’s a distinctive brand statement, an ode to the joy and connectivity the festive season embodies.
The integrated campaign, spanning various mediums and highlighted by a captivating TV spot, is poised to unfold in the coming weeks. Through this multifaceted approach, Telstra aims to create a lasting impact, resonating with audiences during the festive period. The Monkeys, the creative minds behind this campaign, have successfully woven a tapestry of emotions, aligning Telstra with the heart of the holiday spirit.